Conning: The Distribution Problem for Life Annuity Insurers

In line with a brand new examine by Conning, the life insurance coverage business continues to battle to extend the variety of insurance policies, however it will probably additionally assist reverse this pattern whereas strengthening relationships with clients.

"Life annuity insurers have the fundamentals to develop omni-channel advertising and marketing and distribution capabilities, however that's nonetheless a piece in progress," stated Scott Hawkins, director of insurance coverage analysis at Conning. "The total growth of omnichannel methods requires additional integration throughout all platforms, an funding in information evaluation and the identification of alternatives to deepen the connection with their clients. "

The Conning Examine, "Yearly of Distribution and Advertising of Life Annuities: In direction of Omnichannel", analyzes developments in life and annuity product gross sales by channel and by product. As well as, he explores the digitization of selling and distribution within the life insurance coverage business, the promoting bills of insurers and the challenges dealing with the sector, equivalent to regulation and the pressures exerted on bills.

"Given the unfavourable outcomes of current insurance policies and declining gross sales of particular person life insurance coverage merchandise, insurers should proceed to put money into distribution channels," stated Steve Webersen, head of insurance coverage analysis at Conning.

"We discovered that some chains had been extra profitable in limiting defaults and restoring coverage, however because the inhabitants of insurance coverage age will increase, the scale of the insurance policies in place on the stage of the business just isn’t retaining tempo With omnichannel expertise, life insurers can meet the altering expectations of their clients, each by way of product and repair expertise. "


Conning ( is a number one funding administration agency with a protracted historical past of serving the insurance coverage business. Conning helps institutional buyers, together with pension plans, with funding options and asset administration choices, danger modeling software program and business analysis. Based in 1912, Conning has funding facilities in Asia, Europe and North America.

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